NAIIAN aims to create a movement of consumers who obsess over reversing signs of ageing. NAIIAN is derived from the Greek water spirits that preside over fountains, wells, springs, streams, brooks and other bodies of fresh water. NAIIAN is a community of skincare enthusiasts who believe that the source of their beauty and youth is founded in water, and we provide the most perfect water for the human body. We created the name NAIIAN as a palindrome (a word that is spelled the same both backwards and forwards) to represent the perfect harmony and symmetry that is found in beauty. It also represents the reflective nature and properties of water - and most importantly, self.

Coming from the life science field, we created NAIIAN because we wanted to share its groundbreaking discoveries in rejuvenation with the beauty world. We knew we had the technology to rewind the course of time and ultimately redefine what beauty products can do. Driven by a passion for innovation and a quest for the fountain of youth, we harnessed the power of science to unlock nature’s code for rejuvenation. The NAIIAN Mission is to restore confidence in your beauty so you can love your reflection.

Our technology is backed by over 30 years of pioneering stem cell research, conducted at our life science institute, which has registered 309 patents globally for innovations that have revolutionised regenerative medicine. Based on these breakthroughs, NAIIAN patented the Cultivated Stem Cell Matrix, a powerful blend of 250 stem cell-derived growth factors, one of the highest concentrations of growth factors in the skincare industry today. A toast to youth, our potent cocktail stirs up skin’s natural rejuvenation process.Water is essential to all life. It transports nutrients, proteins and oxygen to your cells. Your body is 70% water and many skincare products are mainly water as well. While it may be a top ingredient in beauty formulas, ordinary water can’t readily get absorbed by skin, compromising the effectiveness of the ingredients immersed in it. NAIIAN is changing the game with DNA Water, designed to optimise the absorption of nutrients, infuse fresh life and vitality into skin and restore its original beauty. Our proprietary technology transforms H2O into a more biocompatible, absorbable form of water, making it the perfect match for your skin. Recreating nature’s process, this exclusive treatment passes H2O water through the equivalent electromagnetic power of volcanic rock, which reorganises the water molecule to mirror the structure of water found in your body. DNA Water becomes a Fountain of YOU!Our products are highly effective because DNA Water is the only type of water contained in them. We combined this bioavailable water with our Cultivated Stem Cell Matrix, a patented blend of over 250 growth factors, cultured from human stem cells, to maximise the performance of our formulas.

Our stem cell-derived growth factors are leaps and bounds beyond ordinary ones. They boast "pluripotent" superpowers, shape-shifting abilities that enable them to transform into different kinds of cells for the purpose of targeting areas of damage. These versatile growth factors respond to the needs of different types of cells on the skin, bringing the right kind of nourishment and repair to the right cells at the right time.

Our pluripotent cocktail triggers the skin's memory of youth, reminding it of the way it once was. By rewinding time, the original beauty of the skin is recaptured.

Active ingredients can only do their job if they are delivered into the skin. That's where our exclusive DNA Water comes in, a major differentiator from other stem cell brands because it rushes the ingredients into the skin. Blended with DNA Water, the Cultivated Stem Cell Matrix is recognised by the skin and readily absorbed so it can work its magic.

Water is essential to all life. It transports nutrients, proteins and oxygen to your cells. Your body is 70% water and many skincare products are mainly water as well. Whilst it may be a top ingredient in beauty formulas, ordinary water can’t readily get absorbed by skin, compromising the effectiveness of the ingredients immersed in it. NAIIAN is changing the game with DNA Water, designed to optimise the absorption of nutrients, infuse fresh life and vitality into skin and restore its original beauty. Our proprietary technology transforms H2O into a more biocompatible, absorbable form of water, making it the perfect match for your skin. Recreating nature’s process, this exclusive treatment passes H2O water through the equivalent electromagnetic power of volcanic rock, which reorganises the water molecule to mirror the structure of water found in your body. DNA Water becomes a Fountain of YOU!

DNA Water is made up of tiny oil-friendly microspheres that mix with the oil droplets on the skin surface, creating an emulsifying effect that makes it the ultimate delivery system for skincare. DNA Water efficiently delivers nutrients and active ingredients into skin, ensuring optimal absorption for long-lasting hydration and nourishment. It energises and enlivens the face as it restores equilibrium and balance to enhance skin’s well-being. And it protects against environmental stress factors that can accelerate skin ageing.

Learn more about DNA Water here.

NAIIAN patented the Cultivated Stem Cell Matrix, a powerful blend of 250 stem cell-derived growth factors, one of the highest concentrations of growth factors in the skincare industry today. A toast to youth, our potent cocktail stirs up skin’s natural rejuvenation process.

Our stem cell-derived growth factors are leaps and bounds beyond ordinary ones. They boast "pluripotent" superpowers, shape-shifting abilities that enable them to transform into different kinds of cells for the purpose of targeting areas of damage. These versatile growth factors respond to the needs of different types of cells on skin, bringing the right kind of nourishment and repair to the right cells at the right time.

Our pluripotent cocktail triggers skin’s memory of youth, reminding it of the way it once was. By rewinding time, the original beauty of skin is recaptured.

Learn more about Cultivated Stem Cell Matrix here.

NAIIAN's technology has over 300 patents to boast.

Our products are manufactured in a cutting edge medical facility in Korea with the highest standards

For some, NAIIAN users experience a tingling and tightening effect. Don't worry, this is perfectly normal, it tells you that it's working!

When used daily, you may feel results immediately (a tightening effect). You will be able to see results as early as 7 days. 

NAIIAN was formulated for all skin types.

If you are pregnant or nursing, please consult your physician before using this product.

Depending on how much product you use daily, our 1ml Eye Lifting Serum Syringe was created to last 3-5 days. Our 30ml Eye Lifting Serum size will last 3-6 months.

Our Eye Lifting Serum has a light signature fragrance, and is included based on IFRA standards.

Our products are cruelty free, never tested on animals